Everything dairy marketers and product developers must know to be competitive in today's carb-counting culture

I am sure the high-protein, low-carbohydrate, or simply low-carb dietary approach to weight loss and body weight maintenance was a topic at many a holiday gathering this season. After all, the term low-carb seems to be making headlines daily. If it isn't a food manufacturer or chain restaurant debuting a new product or menu, it's FDA cracking down on misuse and mislabeling of the carbohydrate content of foods (see sidebar on p. 52).