Across a spectrum of product types, most of the top brands in the cultured dairy category are experiencing healthy growth.
Yogurt is usually the most dynamic mover, and the most competitive of the cultured product categories and 2005 is no exception. According to recent figures from Information Resources Inc., the entire yogurt category grew 8.8% in unit sales during the 12 weeks leading up to Feb. 20. These numbers are for food, drugstore and mass merchandiser sales and do not include Wal-Mart, or convenience stores.