With Canadian frozen novelty marketer CoolBrands International Inc., acquiring the yogurt brands and assets belonging to Kraft Foods Inc., Northfield, Ill., the refrigerated yogurt case is poised for some "novel" new products. Already we are seeing major marketers adding ingredients such as plant sterols, fiber and extra vitamins and minerals to their products.
Sabor Latino, as well as many other branded yogurts, have started becoming available in multi-packs through mainstream grocery stores. Such packaging had traditionally been limited to club stores and select mass merchandisers. Now, you can find what White Plains, N.Y.-based The Dannon Co., refers to as "family packs" in almost all retail venues. These 8-packs of 4-oz cups are available for three of Dannon's product lines: Creamy Fruit Blends™, Danimals® and Light ‘n Fit®.