Consumers do not need another American single or pizza shred. For the most part, U.S. cheesemakers realize this, as the latest and greatest products to debut can be described as flavorful, convenient, organic or traditional.
The fact is, to get consumers to buy more cheese, cheese marketers must offer them more varieties in more places and for more eating occasions. (The answer is not to get them to eat more cheeseburgers or pizza. Remember, we are in the midst of an obesity epidemic.)