Dairy Market Trends: Ice Cream Poised, Yogurt's Pace Slowing
Looking at the Top 10 ice cream brands two of the biggest winners have been Dreyer's Grand Light and Breyer's Carbsmart.
Carbsmart wasn't around a year or so ago, but it has now jumped into the top 10 with $22 million in sales as of June 13. Dreyer's has reinvented its premium light ice cream with its slow churned technology and the subsequent marketing blitz has sales growing by more than 70% by unit. These numbers, from Information Resources Inc., represent supermarket, drugstore and mass merchandiser sales, with the exception of Wal-Mart.