Dairy Market Trends: Shredded Cheese Still Growing, Chunks Slow
Sales of natural shredded cheese continue to grow, albeit at a more moderate pace, while natural chunks are losing a bit of market share.
Looking at unit sales to avoid the distortion of price fluctuations, quarterly sales for shreds have jumped in each of the last six quarters. And for the 52 weeks leading up to Feb. 19, dollar sales were off just slightly, but unit sales increased 2.2%. These numbers, from Information Resources Inc., are for food, drug store and mass merchandisers other than Wal-Mart.