When consumers look to satisfy their cravings for ice cream this year they will find more great-tasting light and better-for-you choices than ever. They will also find convenience, with bite-sized frozen dessert forms that allow real on-the-go enjoyment.
"Consumers are still very interested in light, no-sugar-added and reduced fat foods, but they are tired of typical ‘diet' foods," says Jason Glover, a marketing mgr. with Wells Dairy's Blue Bunny brand. "These consumers still want products that are premium and indulgent in quality and taste, just tailored for their diet need.