Paperboard cartons are a mainstay in the packaging business and a key contributor to the dairy sector. Paperboard can expect to see moderate growth over the next few years (2.3% growth, according to Freedonia Group, Inc). But, is 2.3% enough? Can cartons in dairy grow more? The answer is yes.
How can new cartons help grow your dairy business? Well, it's easier than you think. Consumers are looking for value. Remember in an earlier column we said, Value = Benefits/Price vs Competition? And, CPGs and retailers are looking for ways to differentiate their products (in this case, using packages) on the shelf. Now, we just need some ideas. How about looking for some information about what consumers want and what carton suppliers are selling these days?