Inside the News: "Healthy Weight" Campaign Launched, Attacked
The industry's three major advocacy groups, International Dairy Foods Association (IDFA), Milk
Processor Education Program (MilkPEP) and Dairy Management Inc.™ (DMI) have rolled out a new campaign that suggests a link between dairy consumption and reduced body weight. And the usual critics have wasted no time in attacking it.
The dairy industry's new "Healthy Weight with Dairy" campaign launched on Oct. 21 with national advertising and local marketing efforts touting recent research that suggests dairy foods can be part of a healthy, weight-conscious diet. On Oct. 20, the Physicians Committee for Responsible Medicine (PCRM), a group that is linked with People for the Ethical Treatment of Animals (PETA), launched a pre-emptive, calling the campaign "dishonest."