"What this means is that many successful products going forward are likely to deliver on two or more of those drivers," says Marie Benedix, manager, premium dairy, Tetra Pak. "For instance, there will be meal replacement solutions that are all-natural, grab-and-go beverages that are simultaneously good for you. Mood enhancement may involve products that give you energy, de-stress you or give you an emotional pick-me-up-all depending on occasion. And the strongest new mood-enhancing products are likely to combine the mood effect with being convenient, healthy or indulgent."
Linda Gilbert, president, HealthFocus International, St. Petersburg, Fla., says, "The pursuit of health today is about feeling good and achieving a high level of well-being. Shoppers are reconciling their lifestyle situations, health conditions and dietary choices to satisfy their expectations of themselves. They are making a conscious choice to be happy and to feel good about themselves, regardless of the situation.