For the second year in a row, teen milk consumption increased last year.
Washington, D.C.--For the second year in a row, teen milk consumption increased last year. Per-capita consumption of milk for teens rose from 22.0 gallons in 2001 to 23.5 gallons in 2002, according to NFO WorldGroup's Share of Intake Panel data. This trend follows a four-year decline in per capita teen milk consumption and corresponds with the concerted efforts that the Milk Processor Education Program (MilkPEP) has made to reach teens.
"We're very encouraged that teens seem to be realizing that milk is a terrific beverage choice," says MilkPEP CEO Kurt Graetzer. "It appears that the heavy emphasis MilkPEP has put on reaching teens is really paying off."