Tools for Innovation: Dairy Foods for Today's Pre-teens
More for most kids is not necessarily quantity or even quality. It's visual and emotional appeal. Kids are drawn to products that are attractively packaged and aggressively marketed.
Because today's on-the-go lifestyles allow kids early, and many times unguided, access to more convenient foods and beverages, kids do not always make the most nutritious choices. Healthful foods have historically been under-marketed to kids, or simply not marketed. It's not just at school, but also at home and everywhere in between, especially for kids with pocket money. This eating and drinking environment is one of the factors contributing to the epidemic of overweight and obese children in the United States.