Tools for Innovation: Using Sports to Speak to Kids
In efforts to promote milk as an alternative beverage to soda, Cass-Clay Creamery Inc., Fargo, N.D., appeals to kids, particularly pre-teen boys, by teaming up with the Minnesota Vikings and Green Bay Packers.
Cass-Clay has successfully increased brand awareness and product sales through this strategic partnership with the Minnesota Vikings and Green Bay Packers. The marketing program extends beyond fluid milk, with ice cream and dairy dips also sporting the team logos.