Food manufacturers attempting to attract young consumers can get great ideas by looking outside of their respective supermarket aisle.
With drinks, new Pez® 100% Juices come in foil containers topped with an assortment of collectable character heads, like its namesake candy. The first run of the product uses 28 original Pez candy heads. Besides appealing to kids, "Some of the characters have been out of production [as candy toppers] for many years and are highly sought after by Pez aficionados," says Dave Read, president, Leading Brands Inc., Vancouver, Canada, distributors of the juice line.