Last year Neilson Dairy's Dairy Oh!™ became the first milk in the world to offer health-enhancing, naturally-occurring DHA Omega-3 fatty acids. And in June it became the first in North America to use the PURE-PAK® Curve carton from Elopak, Inc. Elopak says the Curve carton's distinguishing feature is an innovative curved fifth panel that makes it stand out from traditional gable-top cartons. Dairy Oh!™ uses this extra surface to highlight its DHA nutrient, which promotes brain, eye and nerve development. The Curve panels of the two-liter cartons are printed to match the product's fat-level color coding.