PHILADELPHIA-A U.S. Circuit Court of Appeals has reversed its 2004 decision, effectively ending the legal fight of a couple of Pennsylvania dairy farmers who wanted out of the dairy check-off program.
Joseph and Brenda Cochran filed a lawsuit in 2003, saying that being compelled to contribute to the National Dairy Promotion Board which funds the got milk? campaign, violated their freedom of speech.
The couple says they differentiate their own raw milk products by not using synthetic growth hormones, and therefore a generic marketing campaign has no benefit for them.