The Dairy Council of California (DCC) recently researched how consumers respond to nutritional claims on food labels, specifically on dairy foods.
“Using label claims has become an effective marketing tactic that many food industries have used to increase consumers’ knowledge of the health benefits of the product and to enhance product sales,” says DCC’s CEO Peggy Biltz. “There are a number of FDA-approved claims that could similarly be used on dairy product labels. With several known nutrients in dairy foods that provide health benefits, and various components under investigation for their possible benefits, the dairy industry has much to gain from increased use of these claims.”