Trade shows-the good ones, that is-change as their industries change. If you're going to spend precious time away from your business talking with exhibitors, and looking at equipment and ingredient applications, you'd better see something new-something that reflects where you think your business is headed.
As a lead sponsor of Worldwide Food Expo, IDFA worked hard in 1997 to create a trade show that moved beyond a domestic dairy show. Yes, we put on a great dairy show in the ‘80s and ‘90s, but that same show would not work today. We've heard from you that dairy processors today need to be aware of innovations in the broader beverage and food businesses, and also need to have an international view on technology and trends.