The MilkPEP foodservice test said the slightest promotional efforts could boost milk sales at restaurants. There's more evidence now, as milk has become a big winner under the golden arches.
Milk sales at McDonald's restaurants were up over 20% as a result of recent GOT MILK?/McDonald's Corp. pilot promotions in California. In a marketing alliance between the California Milk Processor Board, and the world's largest fast food chain, a series of GOT MILK? promotions took place at more than