Tools for Innovation: Nutrition-packed Beverages Attract On-the-go Baby Boomers
Known for wanting it all, baby boomers are the largest users of nutrient-packed beverages, which provide more bang for the buck.
According to a nationwide survey of more than 1,500 women age 25 to 55 by Yoplait® Nouriche®, which is manufactured by General Mills, Minneapolis, many (32%) said they often skip meals. Two-thirds said they dash out the door in the morning without stopping to eat breakfast. This information is promising to the future success of Nouriche, a single-serve refrigerated nonfat yogurt smoothie packed with 20 vitamins and minerals, as well as fiber and protein (from the addition of whey proteins). The data also presents an opportunity for dairy manufacturers to formulate similar nutritional beverages using milk and dairy-derived ingredients, both of which have a bright future in the nutritional beverage category.