While cheese sales have slumped to some degree in the past year, natural cheese has fared better than processed cheese. Now, according to the latest figures from Information Resources Inc., the natural cheese category has absolutely taken off. Meanwhile, flavored milk may be losing some steam.
For the 13 weeks ended June 29, natural cheese sales grew 10.1% when measured by dollars and 11.5% by units. Growth represents sales vs. the same period in the prior calendar year. IRI's data reflects sales at supermarkets, drug stores and mass merchandisers.