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Home » Lead Generation

Lead Generation

Back button. BACK TO MEDIA KIT HOME
eBOOKS
CUSTOM eNEWS
eBLASTS
WEBINARS
ACCOUNT BASED MARKETING
ADVANCED TARGETING
LEAD NUTURING
DRIP
COST PER LEAD
eBOOKS

Sponsor a unique collection of Dairy Foods articles designed as a downloadable digital eBook! Topic-specific eBooks are hosted on dairy foods.com and deployed to Dairy Foods' audience through a custom, co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way, we handle all publishing details — from production and hosting to marketing and gathering leads.

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full-page ad 3 1
Logo on cover (linked to your website) ✔ ✔
Sponsor article* (1,000-1,200 words) 3-5 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast ✔ ✔

*Not required
** 3 sponsors minimum

Dairy Foods eBook
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CUSTOM eNEWS
Custom Content eBlast

Co-branded with Dairy Foods to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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eBLASTS

Dairy Foods eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Dairy processors will receive immediate access to your product information, video or literature. And since they know and trust the content of Dairy Foods, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast Examples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Sneak Peek eBlast | Sponsors an upcoming article. x x
Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer third-party eBlasts that deploy your message straight to our qualified audience of dairy processing professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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WEBINARS & ONLINE EVENTS
Webinar statistics

A Dairy Foods webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting hundreds of registrant leads.2

 

Editorial Webinar Sponsorship

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through  Dairy Foods' editorial webinar sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our multi-sponsored editorial webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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ENHANCE  YOUR CAMPAIGN WITH ADVANCED MARKETING SOLUTIONS

Take your marketing efforts to the next level by upgrading the products outlined above* with our Advanced Marketing Solutions. These capabilities allow you to target specific users and deploy precise creative and tailored messaging directed at your target market. Leverage our technology to directly impact your bottom line by providing you with engaged, sales qualified leads.

 

Account-Based Marketing

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!1

Target Audience Less Wasted Messaging Qualified Leads
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Advanced Targeting

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles read
  • Browser used
  • Webinars viewed
  • Emails clicked
  • Topics of interest
  • Website topics
  • White paper downloads
  • Events attended
  • And many others!

CASE STUDY EXAMPLE:

Traditional Versus Advanced Targeting Audience
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Lead Nurturing

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing
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DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

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COST PER LEAD

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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SOURCES REFERENCED

*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks

  1. FLIPMYFUNNEL
  2. December 2020 BPA Brand Report

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Candy Industry Dairy Foods Food Engineering Food Master Food Safety Strategies Independent Processor Prepared Foods Refrigerated & Frozen Foods Snack Food & Wholesale Bakery The National Provisioner

 

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ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education, and market research.

Dairy Foods Magazine

DF feb 21 cover

2021 February

Check out the February issue of Dairy Foods, including our processor profile: Tillamook County Creamery Association plays the long game to match its values, plus more!
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