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Product Description:

This report provides the results for the Dairy market in the US from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Marketers in the Dairy market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.  This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Dairy market in the US they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

TABLE OF CONTENTS:

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Dairy Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Butter & Spreadable Fats
2.2.2 Cheese
2.2.3 Cream
2.2.4 Milk
2.2.5 Puddings/desserts
2.2.6 Yoghurt
2.3 Behavioural Trends and Market Value
2.3.1 Butter & Spreadable Fats
2.3.2 Cheese
2.3.3 Cream
2.3.4 Milk
2.3.5 Puddings/desserts
2.3.6 Yoghurt
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Butter & Spreadable Fats
3.1.2 Cheese
3.1.3 Cream
3.1.4 Milk
3.1.5 Puddings/desserts
3.1.6 Yoghurt
3.2 Consumer Profiles by Product Category
3.2.1 Butter & Spreadable Fats
3.2.2 Cheese
3.2.3 Cream
3.2.4 Milk
3.2.5 Puddings/desserts
3.2.6 Yoghurt
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Dairy Brand Choice and Private Label Shares
4.2.1 Butter & Spreadable Fats
4.2.2 Cheese
4.2.3 Cream
4.2.4 Milk
4.2.5 Puddings/desserts
4.2.6 Yoghurt
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Dairy
5.1.2 Butter & Spreadable Fats
5.1.3 Cheese
5.1.4 Cream
5.1.5 Milk
5.1.6 Puddings/desserts
5.1.7 Yoghurt
6 Consumption Impact: Market Valuation
6.1 Dairy Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Dairy Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Dairy Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Dairy
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Butter & Spreadable Fats
7.2.2 Retail Share by Volume - Cheese
7.2.3 Retail Share by Volume - Cream
7.2.4 Retail Share by Volume - Milk
7.2.5 Retail Share by Volume - Puddings/desserts
7.2.6 Retail Share by Volume - Yoghurt
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Ahold Switching analysis
7.3.3 C&S Wholesale Grocers Switching analysis
7.3.4 Costco Switching analysis
7.3.5 Kroger Switching analysis
7.3.6 Loblaw Switching analysis
7.3.7 Publix Switching analysis
7.3.8 Safeway Switching analysis
7.3.9 Supervalu Switching analysis
7.3.10 Wal-Mart Switching analysis
7.3.11 Other Switching analysis
7.4 Profiles of End-Consumers of Dairy, by Retailer Used
7.4.1 Ahold
7.4.2 C&S Wholesale Grocers
7.4.3 Costco
7.4.4 Delhaize
7.4.5 Kroger
7.4.6 Loblaw
7.4.7 Publix
7.4.8 Safeway
7.4.9 Supervalu
7.4.10 Wal-Mart
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

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