Summertime is the ultimate season for ice cream companies and some showed positive sales numbers heading into summer. But still many struggled, and with the exception of a couple bright stars, the frozen novelties segment showed sales numbers dropping across the board.
Perhaps the unprecedented warmer fall weather in much of the United States was to blame for the melting of unit sales for frozen novelties and ice cream. Whatever the cause, only a few ice cream brands saw increases at the end of 2012.
Ice cream processors booked greater sales revenues in the last year, but unit sales in the category tumbled 4%. It’s the same for novelties. Frozen yogurt, on the other hand, tells a different story.
August 17, 2012
Is the constant drumbeat about Americans’ obesity problem taking its toll on sales of frozen dairy indulgences? Or has the product become too expensive in this stagnant economy? Or is there another explanation for the drop in unit sales of ice cream?