Origin Food Group LLC, based in Statesville, N.C., is the maker of früsh yogurt & fruit shakes. The yogurt shakes come in strawberry, blueberry, peach and strawberry-banana flavors. Früsh is said to contain 51% more calcium than most drinkable yogurts, includes probiotics and 9 grams of protein per serving. It’s available in 8.4-ounce bottles for a suggested retail price of $1.99. It’s also sold in 32-ounce bottles.
Protein is hot. According to a recent survey by the U.S. Dairy Export Council, Arlington, Va., 54% of U.S. consumers say they are trying to get more protein in their diet. One way for consumers to boost the protein content of their diet is via protein drinks. Whether they are high-acid or low-acid, chocolate or vanilla, fruit-flavored or coffee-based, virtually all protein drinks contain a sweetener.