Items Tagged with 'marketing of dairy products'

ARTICLES

Ice cream month

How dairy processors are celebrating National Ice Cream Month

It’s National Ice Cream Month and ice cream companies are celebrating with special events and promotions.
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Milk marketing

MilkPEP envisions a new life for milk

MilkPEP's new integrated marketing campaign, called "Milk Life," makes milk the hero and protein the superpower.

Editor's note: the Milk Processor Education Program yesterday announced it is undertaking a new integrated marketing campaign called Milk Life. The campaign will focus on the nutrition in milk, especially its protein content. In this exclusive report, MilkPEP Interim CEO Julie Kadison explains the decision.


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Tales from a trade show

There is the cheese and then there is the story of the cheese

Don't discount the value of a good back story when selling a product.

Why buy Swiss cheese when you could buy Swiss cheese made in small batches from milk given by cows who spend their summers at high altitudes in the Bavarian Alps of Germany? 


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Tattoo who?

Tattoos and botox bind the generations

Millennials and the baby boomers are strongly bound together by the demographic trends they've fueled, starting with smaller households as Millennials postpone marriage and/or childbearing and Boomers divorce at an ever-growing rate.

What do botox and tattoos have to do with marketing and packaging of dairy foods and beverages? At first glance, not much. But stick with this essay about the baby boomers and their children, and the connection becomes clear.


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Consumer marketing

Insights for dairy marketers: women want to be healthy; men actually do cook

Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.

Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
 


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Marketing

Nikos Feta announces a healthy lifestyle promotion and giveaway

This spring Nikos Feta is offering a health and wellness promotion to win one-week stay at any of the Biggest Loser Resorts.
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Free-standing inserts

Party planning and a little 'monkey' business from Kraft in this week's FSIs

Dairy marketers gear up for the Super Bowl and promote a clean label in this week's free-standing inserts.

With the Super Bowl approaching, dairy marketers are fine-tuning their pitches, offering cheese recipes that party hosts can serve during the "big game" in their free-standing inserts for the week beginning Jan. 20.


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Free-standing inserts

This week's FSIs include Ben & Jerry's, Heluva Good, J&J Snack and other dairy processors

Ben & Jerry's, J&J Snack Foods, HP Hood's Heluva Good! brand, Dean's and Saputo are among the dairy processors and brands using free-standing inserts this week.
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Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

11/18/14 2:00 pm EST

Product Inspection Fundamentals for the Dairy Industry

On Demand Consolidation in the dairy industry is raising the bar on innovation and driving efficiencies to ensure competitiveness. One area often overlooked is the role that the right product inspection program can play in supporting the organization’s overall business goals and protecting brand reputation. Drawing on best practices in metal detection, X-ray inspection and checkweighing, this session will cover criteria to help determine the right technologies to employ for a given product and packaging type for high-value, perishable dairy products.

Dairy Foods Magazine

dairy foods november state of the industry

2014 November

Our annual report examines the prospects for fluid milk, cultured dairy, cheese, ice cream and butter, as well as trends in nondairy beverages, exports and ingredients.

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Seasonal Flavors

What's your favorite seasonal flavor for a dairy product?
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THE DAIRY FOODS STORE

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Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

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Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

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