Chicago retailer Marshall Field famously said, “Give the lady what she wants.” A related axiom is “The customer is always right.” Here’s more good business advice: “Don’t insult your customers” and “Play it straight with consumers.”
Thirty-five years ago when I began my career in the dairy foods industry, it was a unique time. The dawn of the 1980s brimmed with promise and hope for the United States. Ronald Reagan had been elected the 40th president, and it was a time of big, new and exciting ideas.
It was not long ago that domestic demand afforded dairy producers a premium for their milk compared to their international counterparts. Similarly, domestic end users of dairy products such as cheese and butter can no longer look to the likes of Europe and New Zealand for cheap fat and protein alternatives.
Owners and presidents of dairy processing firms have the highest job satisfaction, according to our exclusive survey. Employees are happiest with their immediate co-workers, but when it comes to the brass, not so much.