Items Tagged with 'consumer trends'

ARTICLES

Kids these days

Understand the Millennial generation so you can sell more dairy products

“Millennials are the topic of endless discussion and analysis. They make us uncomfortable, they’re far from the “traditional shopper,” says the president of Concentric.
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Marketers of dairy foods and beverages need to understand the world view and the habits of the Millennial generation. For example, 40% shop once a week with a plan in mind and shopping list in hand; 26% are currently or would consider buying food from the online retailer Amazon. Many prefer to shop specialty stores like Trader Joe’s and health food stores like Whole Foods.


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Consumer marketing

Hispanic marketers are missing out when they focus only on women, Mintel finds

According to research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
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While the Hispanic population is growing at a fast pace in the U.S. -- and with them their purchasing power -- it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper...Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
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Consumer marketing

Insights for dairy marketers: women want to be healthy; men actually do cook

Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.
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Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
 


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Better living through dairy

Dairy foods fare well in Better Homes & Garden contest

Brands include Yoplait, Land O'Lakes, Magnum.
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A butter blend, thin-sliced Swiss cheese and a Greek yogurt smoothie are among the winners in the Food and Beverage category in the 2013 Better Homes and Gardens Best New Product Awards.


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The Future Of Dairy

Use consumers' interest in healthy eating to grow sales of yogurt

Yogurt is one of those 'no guilt' snacks because of its nutritional content.
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Consumers are moving away from the three-meal-a-day norm, which means more snacking. Yogurt is in a perfect position to help people achieve their wellness goals even while snacking. 


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The Future Of Dairy

Processors need to reposition fluid milk in order to meet emerging consumer needs

Creating new segments will help protect milk’s relevance, while developing products for those segments will help revitalize sales.
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Creating new segments will help protect milk’s relevance, while developing products for those segments will help revitalize sales. Think about how a completely breakthrough product such as the Swiffer Sweeper can revolutionize a category — a new product of this magnitude can help capture sales and bring consumers back to fluid milk.


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The Future Of Dairy

Boost cheese sales with new flavors, new uses

Shoppers are looking for new experiences with things they know they like.
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Consumers are looking for new and exciting tastes, and cheese is well-suited to help consumers expand their palates, while allowing manufacturers and processors to create new eating occasions and drive sales.


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EVENTS

Food Technology and Innovation Forum 2012

5/9/12
McCormick Place Convention Centre
2301 S. Lake Shore Drive
Chicago, IL
United States
This year’s agenda examines all the latest Product Development, Innovation Strategy and Consumer Insights issues that are driving the Food and Beverage industries. Read More

Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

Training

Do you know what you’re doing?
View Results Poll Archive

Dairy Foods Magazine

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2014 August

Smith Brothers Farms is Plant of the Year; Plus we feature our annual Dairy 100 processors.

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THE DAIRY FOODS STORE

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Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

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