More than 80% of shoppers visit three or more channels, says IRI.
October 22, 2014
According to IRI, in the past year, grocery and drug channels experienced flat to negative trip frequency and declining basket size, while the Internet saw a modest uptick in both frequency and trip spending.
“Millennials are the topic of endless discussion and analysis. They make us uncomfortable, they’re far from the “traditional shopper,” says the president of Concentric.
July 22, 2014
Marketers of dairy foods and beverages need to understand the world view and the habits of the Millennial generation. For example, 40% shop once a week with a plan in mind and shopping list in hand; 26% are currently or would consider buying food from the online retailer Amazon. Many prefer to shop specialty stores like Trader Joe’s and health food stores like Whole Foods.
According to research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
March 1, 2013
While the Hispanic population is growing at a fast pace in the U.S. -- and with them their purchasing power -- it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper...Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.
Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.
February 26, 2013
Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
Creating new segments will help protect milk’s relevance, while developing products for those segments will help revitalize sales.
January 16, 2013
Creating new segments will help protect milk’s relevance, while developing products for those segments will help revitalize sales. Think about how a completely breakthrough product such as the Swiffer Sweeper can revolutionize a category — a new product of this magnitude can help capture sales and bring consumers back to fluid milk.
Shoppers are looking for new experiences with things they know they like.
January 15, 2013
Consumers are looking for new and exciting tastes, and cheese is well-suited to help consumers expand their palates, while allowing manufacturers and processors to create new eating occasions and drive sales.