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Turn to science to unlock the power of dairy’s nutrition and health benefits. Then create messages to teach consumers that dairy is a source of high-quality protein and other nutrients.
In my building, 10 steps take me to my office on the second floor. The 10 steps below just might take your company to a new level of success this year.
The Affordable Care Act will put more pressure toward disease prevention and healthy behaviors. The healthy halo of dairy foods and beverages will shine even brighter.
Priority numero uno: phase out government-set milk prices. Let the free market work. Second: elect a business-friendly Congress. Third: Innovate with new products and packaging.
No visions of sugar plums dance in my head. For me, it’s milk, yogurt, cheese and ice cream instead.