Dairy foods are in an increasingly competitive environment where alternative beverages are vying for the attention of consumers and their grocery dollars. And while these alternative beverages may be trendy, they lack the strong nutritional portfolio of milk.
Thirty-five years ago when I began my career in the dairy foods industry, it was a unique time. The dawn of the 1980s brimmed with promise and hope for the United States. Ronald Reagan had been elected the 40th president, and it was a time of big, new and exciting ideas.
The competitive grocery retail landscape is quickly changing and there are two primary trends behind this changing environment: a changing consumer, who is bringing new purchase decision triggers into the marketplace, and a changing competitive marketplace which has put new pressures on traditional grocery retailers.
Retail sales of branded butter showed gains on private label butter in the last year. Though dollar sales of private label butter increased 3.4%, unit sales decreased 1.3%, suggesting that retailers raised prices.
Swiss Valley Farms, Davenport, Iowa, is the 2016 Tom Camerlo Exporter of the Year. The award goes to a dairy supplier that exemplifies leadership in advancing U.S. dairy exports, demonstrates commitment to export market development and makes exports an integral part of its overall growth strategy. It is presented by Dairy Foods and sponsored by the U.S. Dairy Export Council, Arlington, Va.
It’s easy to find creativity in dairy processing. Look at the people involved in formulating, processing, packaging and marketing of dairy foods and beverages. Their innovations meet consumers’ calls for convenience and new flavors.