We see a growing opportunity for dairy products such as milk, cheese and yogurt, as well as dairy ingredients, to highlight the sports performance benefits that dairy’s protein content and overall nutrient package offers.
Energy drinks are showing significant increases in dollar and unit sales, despite warnings from health officials mentioned in news reports recently. On the flip side, some sports drink companies are struggling, showing decreases in dollar and unit sales.
The category posted double-digit gains last year. Single-serve, non-aseptic energy drink sales were up nearly 17%.
March 13, 2012
There was no energy crisis when it came to demand for energy drinks in the 52 weeks ended Dec. 25, 2011. The category showed double-digit growth in both dollar sales (up 16.6%) and unit sales (up 17.6%), according to Chicago-based SymphonyIRI Group.