What: IDFA's Dairy Forum - Telling the Milk Story: Safeguarding Consumer Confidence in Milk’s Goodness
Where: Broadcasting LIVE straight to your computer
When: January 27, 10:45 AM EST
Milk continues to be buffeted by animal activist claims, fad diet mandates and competitive product campaigns. Industry research shows that negative media coverage and competitive advertising are eroding consumer confidence in milk, yet when positive news about milk increases, attitudes about milk improve significantly. Learn what consumer research conducted by the Milk Processor Education Program (MilkPEP) has uncovered about messages that are most likely to keep consumers drinking and feeling good about milk. See how the milk industry and its partners are telling insight-based, relevant, motivating and emotional stories to reinforce consumer confidence.
Speakers: | |||
Julia Kadison CEO Milk Processor Education Program (MilkPEP) |
Thomas P. Gallagher Chief Executive Officer Dairy Management Inc. |
There is still time to attend in-person. Register here
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