Dairy Foods Blog

Dairy Foods Blog
Stay current with news and opinions about the dairy processing industry. The weekly free-standing insert report tracks dairy promotional activities. Executive editor Marina Mayer reports on processors' marketing campaigns. Editor in chief Jim Carper recaps the people, products and companies making news each week. Guest bloggers share their opinions.

Jim Carper's Dairy Case

April 29, 2011

Welcome to the dairy case, a round-up of what’s new in products, companies and marketing. In this issue: Rainbow Acres Farm, Cornell University, J & J Snack Foods, Organic Trade Association, Innova Market Insights, Chobani, Red Mango, Dean Foods, Dannon, Friendly’s, Rising Sun Farms, Lovin’ Scoopful, Super Store Industries, Hiland Dairy Foods Co. and more.


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Jim Carper's Dairy Case

April 15, 2011

Welcome to the dairy case, a round-up of what’s new in products, companies and marketing. In this issue: Alpina, Karoun Dairies, Milano’s Cheese, Upstate Niagara Cooperative, Smart Balance, Castello Blue Cheese, Green's Ice Cream and more.


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Jim Carper's Dairy Case

April 8, 2011
Welcome to the dairy case, a round-up of what’s new in products, companies and marketing. In this issue: Emmi Roth, Blue Bell, Baskin-Robbins, Smith Dairy, Fonterra, Carvel, Whole Foods, Supervalu, Nestle's, The Laughing Cow, Kraft and more.

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Land O'Lakes hops to the front of dairy marketing

April 4, 2011
Desserts made with dairy ingredients and non-dairy dessert alternatives dominate this week’s free-standing inserts. One cheesemaker promotes its reduced-fat cheese, while another marketer taps into the appeal of cheddar cheese-for cats.
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Jim Carper's Dairy Case

March 25, 2011
Welcome to the dairy case, a round-up of what’s new in products, companies and marketing. In this edition: Heluva Good!, Turkey Hill, Kemps, Eagle Brand Sweetened Condensed Milk and more.
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Marketing on Monday: Dairy Goes Clubbing

March 21, 2011
There was no activity by dairy marketers in this week's free-standing inserts. Instead, take a look at how some dairy brands are taking their messages to the health club.The nutritional benefits of milk and yogurt are a good fit with consumers  who are focused on their health. They are "are a highly captive audience for products that fit their healthy lifestyles,” says Richard Hirsch, executive vp of the Los Angeles-based Health Club Media Network.
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New product of the week: Turkey Hill's Double Dunker ice cream

February 24, 2011

In introducing Double Dunker, Turkey Hill Dairy reaches back to its roots of premium ice creams based on homemade flavors.


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Marketing Monday: Chobani's Ad Campaign

February 21, 2011
Chobani's first national ad campaign, titled  "Real Love Stories," debuted, appropriately, on Feb. 14 (Valentine's Day). The multifaceted campaign, developed by Chobani and its advertising agency, Gotham Inc., includes two national television commercials along with digital and out-of-home ads.

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Dairy Brands Promote The Classics

February 14, 2011

Dean Foods promotes a winter classic -- hot chocolate. Kraft reminds shoppers that its Singles are part of a classic combination – a grilled-cheese sandwich and tomato soup.  Meanwhile, Yoplait brands are the beneficiaries of a multipage FSI event by parent General Mills. They are among the dairy foods featured in this week’s free-standing inserts (FSIs) report.


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Dairy Processors Show Some Love This Week

February 7, 2011

Marketers of dairy desserts key into the upcoming Valentine’s Day holiday in this week’s free-standing inserts. Kahala Corp.’s Cold Stone Creamery shows a heart-shaped chocolate and strawberry ice cream cake.  Schwan Food Co. touts its Edwards frozen desserts, made with ice cream, while Sara Lee Corp. pictures a slice of cheesecake under the headline "You are the sunshine of my life, Sweet love that always goes around . . .".


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Multimedia

Videos

Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 

BehindtheScenes

This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

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