Dairy Foods Blog


Marina Mayer's Marketing Musings

May 5, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
April showers bring May flowers-and free ice cream scoops. That’s because the Häagen-Dazs brand is hosting a free flavor day.




May 10 Brings Free Häagen-Dazs Scoop, Search for Flavor Ambassador

April showers bring May flowers-and free ice cream scoops.

That’s because the Häagen-Dazs brand is hosting a free flavor day.

On May 10, from 4-8 p.m., consumers can visit any participating nationwide location and enjoy a scoop of any flavor on the house. With more than 250 shop locations nationwide, the brand will also use the day to officially launch its search for a Häagen-Dazs Flavor Ambassador, a title and duty that comes with many fun-filled perks and freebies.

“May is a time when communities across the nation start to say so long to winter woes and hello to the sweet sound of summer,” says Dawn Uremovich, president of Häagen-Dazs Shops, Oakland, Calif. “We wanted to create a fun-filled afternoon that gets people out of their houses, and we couldn’t think of a better way than to entice them with a free scoop of ice cream.”

To become a Häagen-Dazs Shops’ Flavor Ambassador, go to www.facebook.com/haagendazsshops and upload a video explaining why you should receive the prestigious title. A panel of judges from the company will award one lucky winner free ice cream for a year as well as the opportunity to provide feedback on prospective new flavors, a blog spot on the e-club newsletter, and more.

“The Häagen-Dazs brand values its customers, and what better way to give back and engage our fans than by offering them an opportunity to become a flavor ambassador?” Uremovich says. “We look forward to seeing and reviewing all the creative videos and posts as we set out to find the ultimate flavor ambassador.”

 
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Packaging Makeovers

These processors recently updated their packaging. Can you guess which is the before and which is the after?

Go to our Facebook page and give us your best guess.

6/5/13 8:00 am CDT

Virtual Extension: Practical Membrane Technology Short Course

On-Demand: Nothing can compare to attending the Practical Membrane Technology Short Course in person, however this year marks the first time you will be able to attend a portion of the conference remotely.

Popular Organic Dairy Products

Which one organic dairy product are you most likely to buy for yourself or your family?
View Results Poll Archive

THE MAGAZINE

Dairy Foods Magazine

DF 2013 June cover

2013 June

The Klondike Cheese company shines with feta and gets into the Greek yogurt market
Table Of Contents Subscribe

THE DAIRY FOODS STORE

tharp-and-young-on-icecream.gif
Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

Dairy Foods Buyers GuideResource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.

STAY CONNECTED

Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13