Marina Mayer is the former executive editor of Dairy Foods. She wrote the popular Marketing Musings blog. Beginning April 2012, Marina became the editor-in-chief of Refrigerated & Frozen Foods magazine, like Dairy Foods, published by BNP Media.
Marina Mayer's Marketing Musings
enLiven yogurt wishes consumers a "Yo Yo Yo" holiday season by delivering 2,000 packs of free yogurt and $1,000 Walmart gift cards, says executive editor, Marina Mayer.
enLiven yogurt, the Cleveland-based maker of probiotic yogurt available exclusively in Walmart, is helping consumers spend less money this holiday season with its "YO YO YO Holiday Promo" by giving away 500 free 4-packs of enliven yogurt, plus $1,000 in Walmart gift cards.
"We're committed to offering consumers high-quality yogurt at an affordable price," says Carl Freund, executive vice president of Ganeden Consumer Brands, the ingredient supplier of enLiven yogurt. "We proudly support ‘Walmart's Making Foods Healthier and Healthier Food More Affordable Initiative’ by providing Walmart customers with a low-cost, great-tasting yogurt that contains beneficial probiotics."
To register for free yogurt, consumers are encouraged to like enLiven yogurt on Facebook at www.facebook.com/enlivenyogurt and post “Yo Yo Yo” on its wall or follow on Twitter @enLivenYogurt and send “Yo Yo Yo” as a tweet. While on these pages, register on www.enlivenyogurt.com/yoyoyo to be one of the first 500 qualifying entries to receive a free coupon via mail, good for any 4-pack of enLiven yogurt, available in vanilla, blueberry, strawberry and peach flavors.
Additionally, two winners will each win a $500 Walmart gift card to buy food or presents for the holidays. The first grand prize winner will be announced on Nov. 28, whereas the second grand prize winner on Dec. 16.
Winners will be highlighted on enLiven's Facebook and Twitter pages.
enLiven yogurt's "YO YO YO Holiday Promo" is open to legal residents of the 50 states and District of Columbia who are 18 years of age or older at time of entry. Complete giveaway terms and conditions are available on enLiven's website.
Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.
This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!
They say hindsight is 20/20, but IDFA President and CEO Connie Tipton is turning that old adage on its head. She plans to look forward to the next five years with a focused vision on important changes ahead for the dairy industry. In her address Tipton will challenge industry leaders to be willing to shake things up. She will unveil plans to ramp up IDFA activities during the run up to 2020.
An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.
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Dairy Foods Buyers Guide
Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.
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