Labels offer a wealth of untapped potential for manufacturers. In PMMI’s 2012 Trends in Labeling market research study, manufacturers from a variety of industries, including dairy, discussed some of the opportunities and challenges encountered when looking for innovative branding solutions. 

Most process manufacturing organizations are unaware or uncertain at how the stricter regulations will affect their production processes. This is the finding of a new study of food and beverage manufacturing professionals across the county. Conducted by iRely, a leading provider of process manufacturing and commodity trading software, survey data confirms that while food & beverage manufacturing leaders are mostly aware of the new requirements, they are still getting up to speed with the necessary changes.

In Jim Carper's Dairy Case: Dreyer's (a unit of Nestle USA) changed the name of its Fruit Bars to Outshine. The company turned to a social media site to ask users how they "shine brighter." 

What do botox and tattoos have to do with marketing and packaging of dairy foods and beverages? At first glance, not much. But stick with this essay about the baby boomers and their children, and the connection becomes clear.

Today and looking to the future, consumers’ focus on health and wellness presents opportunities for cheese. The Innovation Center for U.S. Dairy spotlighted the following four opportunities for cheese manufacturers.

A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming. 

In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.

Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.