Dollar and unit sales for the ice cream category were looking good as numbers ticked up. Some frozen novelties also enjoyed a sales boost, but many struggled. Meanwhile, sales dropped for sherbet, sorbet and frozen dairy desserts.
As noted in the nondairy beverage article in our May issue, consumers are seeking functional and no-sugar-added options for beverages — and some juice segments are taking a hit in sales because of it. Sales are down in orange, apple and juice/drink smoothies segments, but ticking up in refrigerated lemonade, fruit drinks and vegetable juice blends.
Growing consumer demand for natural and clean-label products has sparked a movement in the food industry. Specialty and organic retailers are on the rise and mainstream retailers are putting more natural and organic products on the shelf.