Articles by Jim Carper
Those creative minds at the California Milk Processor Board have found a new usage occasion.
March 27, 2013
A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming.
Dean's, Kraft, Edy's and WhiteWave are active in the free-standing inserts this week.
March 20, 2013
Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.
Dairy processors ask a lot from packages. The design graphics need to communicate the brand clearly. Some dairy marketers also want environmentally friendly containers. Here is a look at some new packages, caps and lids with sustainable features.
March 13, 2013
Changing a package design can be risky. A brand manager doesn’t want to confuse or alienate long-time fans. But times change, as do attitudes. Some health issues, like gluten intolerance, were not as prominent a few years ago as they are today.Read More
‘We make perfect ice cream,’ says the owner of Snoqualmie Ice Cream in Washington state. Organic milk and cream, innovative flavor combinations and homegrown herbs and fruits contribute to the products’ popularity.
March 10, 2013
Fans can like the Facebook page of their favorite ice cream brand and Tweet all day long about its flavors. But sometimes, to really understand a company’s mission, you have to meet face-to-face with the owners and watch how they make ice cream.
That’s the approach Snoqualmie Ice Cream owner Barry Bettinger takes with his distributors. He invites them to tour the fully sustainable manufacturing plant in Maltby, Wash., and make ice cream. Once the visitors see the passion of the company’s 12 employees and the integrity in manufacturing a super-premium organic ice cream (19% butterfat and 15% overrun), they “get it,” Bettinger said.Read More
Neal Gottlieb is taking aim at the top national brands of super-premium ice creams. He calls his organic products ‘inconceivably delicious.
March 9, 2013
Cornell University has a world-renown dairy science department. But alumnus Neal Gottlieb, the founder of Three Twins Ice Cream, graduated from the College of Human Ecology with a degree in consumer economics and housing. He did enroll in a milk quality course — for a day. He dropped the class because it conflicted with his rowing schedule. As for Cornell’s famed creamery, Gottlieb admits he was not a huge consumer of its dairy products, but he fondly remembers the 99-cent ice cream sandwiches.Read More
New dairy products from Kraft and Land O'Lakes are more like ingredients than actual foods. So where do they belong?
February 28, 2013
New dairy products, like cooking creams and seasoned butters, are causing grocers to re-think the dairy aisles. These foods do not fit neatly into established categories like fluid dairy products, butter or cheese.
The dairy partnership sells conventional and Greek yogurts.
February 20, 2013
Muller Quaker Dairy and Nestle were active with free-standing inserts for the week beginning Feb. 17.
Rhino Foods measures everything it does. Employees work to a goal and are rewarded when they meet the targets. Management’s reward is a smooth-running organization that fulfills customers’ needs.
February 15, 2013
A manufacturing facility is like a living organism. Think of production, purchasing, warehousing and quality assurance as cells. Each of these departments has a job to do that in some way touches the other functions. Each has to communicate with the others so that the whole enterprise runs smoothly.Read More
Rhino Foods made a name for itself by developing cookie dough for Ben & Jerry’s. But that’s just part of what makes this Vermont dairy processor and baker noteworthy. The forward-thinking company is a trendsetter in employee relations, too.
February 14, 2013
Would you loan $1,000 to an employee who encounters an unexpected financial crisis and needs to buy a new water heater? Instead of laying off employees, would you hire them out temporarily to another employer? Do you share your financial statements with all of your employees, not just with senior management?Read More
Processors create new usage occasions for cheese and butter.
February 12, 2013
Rather than curse the younger generation who are in the dark about how to cook, it’s better to light a candle and show them how to “get ’er done.” That’s the approach taken by two dairy companies, Kraft Foods and Land O Lakes. Dairy Foods honored each with an Editors’ Choice award in our Best New Dairy Products of 2012 program.Read More