Neal Gottlieb, the founder of Three Twins Ice Cream, needed more capacity to keep up with demand for his organic ice cream. His facility in Petaluma, Calif., was maxed out. Adding shifts was not feasible. Gottlieb bid the work to co-packers but said their quotes were “sky-high” and the quality of the test runs was a “disaster.”
Three Twins Ice Cream has grown into the leading brand of organic ice cream in just 10 years. In the course of a decade, its gone from a scoop shop to owning manufacturing facilities in California and Wisconsin. A Three Twins cause-marketing program has conserved 8,000 acres of rain forest in South America. Through another program, the company donates 1% of its sales to environmental groups.
Chicago retailer Marshall Field famously said, “Give the lady what she wants.” A related axiom is “The customer is always right.” Here’s more good business advice: “Don’t insult your customers” and “Play it straight with consumers.”
Maryland's Kilby family has been farming for 100 years. To position itself for success into the next century, it built a dairy processing plant that bottles milk and churns ice cream under the name Kilby Cream.
Retail sales of branded butter showed gains on private label butter in the last year. Though dollar sales of private label butter increased 3.4%, unit sales decreased 1.3%, suggesting that retailers raised prices.
In searching for signs of life in the fluid milk category, one can find a pulse. Sales of whole milk rose 4.1% from 2014 to 2015. Sales also increased for 1% milk (4.6%), whole flavored milk (6.4%), other flavored milk (1.3%) and buttermilk (5.2%). These segments represent opportunities for fluid milk processors.