Marina Mayer is the former executive editor of Dairy Foods. She wrote the popular Marketing Musings blog. Beginning April 2012, Marina became the editor-in-chief of Refrigerated & Frozen Foods magazine, like Dairy Foods, published by BNP Media.
As Baby Boomers seek better health through better beverages, makers of juices, teas, coffees and other nondairy beverages create a new generation of drinks that offer flavor, variety and the promise of a new way of life.
The post-World War II baby boom led to a population increase, a need for diversity and a change in cultural identity. Baby boomers (born from 1946 to 1964) have turned into “beverage boomers” who seek a healthy, well-balanced diet and practice a better-for-you lifestyle. These Beverage Boomers are changing nondairy beverages.
It’s not everyday that people can say, “I love my job,” especially when many of today’s companies are cinching raises, bonuses and company perks just to save the bottom line. Despite today’s economical hardships though, everyone in the food industry continues to love their job.
The new year is here. It is time to flip the calendar, plan ahead and move forward with unfinished business. This year, 2012, proves to be both a profitable and innovative year, as indicated in the “What’s in Store 2012” report, published by the International Dairy-Deli-Bake Association (IDDBA), Madison, Wis.
For a child in the 1980s, string cheese was the ultimate must-have lunch snack. The simple act of peeling strings away from a cylindrical-shaped “stick” was both exciting and innovative and transformed the way consumers eat cheese.