“Millennials are the topic of endless discussion and analysis. They make us uncomfortable, they’re far from the “traditional shopper,” says the president of Concentric.
July 22, 2014
Marketers of dairy foods and beverages need to understand the world view and the habits of the Millennial generation. For example, 40% shop once a week with a plan in mind and shopping list in hand; 26% are currently or would consider buying food from the online retailer Amazon. Many prefer to shop specialty stores like Trader Joe’s and health food stores like Whole Foods.
Milk and dairy foods are often shown to be associated with lower risk of both diabetes and heart disease.
July 3, 2014
Highlights from the Dairy Council of California’s Top 10 Nutrition Trends for 2014 report include: dairy fat may no longer be a villain in heart disease risk; milk and dairy foods are promising in prevention of metabolic syndrome and diabetes; and consumers’ interest grows in natural, functional, fresh foods.