Consumers looking for foods with a clean label and ‘pure’ attributes often choose organic products. California’s Humboldt Creamery, located in prime dairy country, is serving those consumers with fluid products, ice cream and powders.
April 11, 2016
Humboldt County, California, is a great place to operate an organic dairy farm. The mild temperatures and ample annual rainfall allow cows to be in pasture 200 days or more a year. The county is roughly bounded by the Shasta-Trinity National Forest on the east and Pacific Ocean on the west. Warmed by the ocean currents, Eureka (the county seat) enjoys average temperatures ranging from 41 F (in December and January) to 64 F (in August and September).
Crystal Creamery of Modesto, Calif., is the No. 1 milk brand in Sacramento. It aims to make its Humboldt brand a national player in organic ice cream. For CEO Frank Otis, managing two brands can be ‘tricky.’
Modesto-based Foster Farms Dairy, founded in 1941, knows a thing or two about names and brands. In 2007, it acquired Crystal Creamery of Sacramento, which traces its roots to 1901. Two years later, Foster acquired Fortuna-based Humboldt Creamery, which dates to the 1920s.
The world of cultured dairy is a big one and the shelves are crowded. Health experts continue to tout the many benefits of consuming cultured dairy, including gut health and weight management. This past year some interesting trends have emerged that are poised to help grow and diversify the category even more — bold flavor innovation (including savory flavors), a growing interest in drinkable yogurts and an increase in whole-milk cultured dairy products.
With unit volume sales of dairy packaging projected to grow 6% by 2019, the industry’s manufacturers embrace packaging innovations that convey product benefits while providing convenience and freshness.