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Sensory Effects unifies businesses to simplify brand

August 24, 2010
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SensoryEffects, St. Louis, Mo., is a leading supplier of customized, technology-driven food and beverage solutions consisting of ingredient and flavor systems and finished products.

SensoryEffects, St. Louis, Mo., is a leading supplier of customized, technology-driven food and beverage solutions consisting of ingredient and flavor systems and finished products. In order to effectively communicate the full breadth of its capabilities and solution offerings to customers and to simplify its brand, the company will unify all of its current businesses (Diehl Food Ingredients, SensoryEffects Flavor Systems and U.S. Foods) under the SensoryEffects name.

SensoryEffects will now have three business units - powder systems, flavor systems and cereal systems - which are focused on delivering personalized service while leveraging the broad experience and competencies of the company. Operating at three sites, the company has full production, pilot plant and laboratory capabilities to work collaboratively with customers to solve their food and beverage ingredient and product needs.

“SensoryEffects is a young company, less than five years old, which has grown tremendously through strategic acquisitions and robust organic growth. We connect with customers because we are easy to do business with and we excel at creatively solving customer problems,” says Charles Nicolais, president and CEO. “By combining all businesses under the SensoryEffects brand, we hope to reinforce our message with customers that we can be their partner in developing and supplying food and beverage ingredient and flavor systems or fully formulated food products.”

Separately, in July, SensoryEffects acquired the liquid vitamin ingredient business for the fortification of dairy products from Cargill Inc., Minneapolis.

SensoryEffects
314/291-5444
www.sensoryeffects.com

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