Dairy marketers took to the free-standing inserts this week to promote new flavors, nutrition and foods for the upcoming Super Bowl (although none identified the championship game as such).
Dannon introduced six new flavors of its Greek yogurt brand Oikos. The flavors are strawberry banana, pomegranate, blackberry, café latte flavor, orange cream flavor and banana cream flavor. The product is sold in 5.3-ounce individual cups and in multipacks.
Sargento headlines its FSI "give your meals the shreds they deserve." The cheesemaker shows a new Off the Block mozzarella cheese and a new Chef Blends 4 Cheese Pizzeria SKU. Readers are directed online for a Stuffed Crust Pepperoni Pizza recipe.
Bel Brands' Merkts cheese spread is made with 100% real Wisconsin Cheddar. The headline over a cup of cheese asks "Does he consider a football jersey his 'Sunday best?'" The answer, according to the FSI is "yup, he's a Merkts man." The company's website offers recipes.
"Game day just got tastier" states the FSI for Nestle Carnation evaporated milks. The marketer provides a recipe for Baked Potato Casserole that calls for evaporated milk, light sour cream, cheddar cheese and other ingredients. Readers are directed to TheCookingMilk.com for "tons" of recipes for game day.
In other FSI activity this week: