As millions of Americans face the first full week of the New Year, dairy marketers tie their messages in free-standing inserts to consumers' resolutions to eat better and lose weight. Here's a look at FSI activity for the week beginning Jan. 6:
Daisy and Dole jointly promote low-fat cottage cheese and tropical fruit in an FSI headlined "Together, the possibilities are endless!" Photos show the cottage cheese in a salad, on a cheese cake and in a parfait. The two food companies direct readers to their respective websites for recipes.
Separately, Doles states "Blenders are so 2012!" in an FSI for Shakers, a make-at-home fruit smoothie kit containing yogurt.
Sargento calls its string cheeses "wholesome, flavorful, and oh so satisfying." The FSI lists the nutritional content of the natural cheese snacks: at least 5 grams of protein per stick; a good source of calcium; and 90 calories or less per stick. Smart-phone users can scan a quick-response code and others can follow the URL www.sargento.com/snacks for snack ideas.
In other activity this week: