Dairy Foods
Yogurt

Yoplait introduces on-the-go Greek yogurt smoothies

August 29, 2012

Yoplait Mixed Berry Greek yogurt smoothieGeneral Mills’ Yoplait keeps the Greek yogurt bandwagon running with a new on-the-go dairy product. The brand has introduced Yoplait Smoothies with Greek yogurt. The smoothies, which also feature frozen fruit and juice, can be made by adding 3/4 cup of skim milk and blending.

According to Maija Aittola, a Yoplait marketing manager, “each smoothie provides 10 grams of protein when prepared with milk and are sweetened with all-natural stevia.”

It’s available in a 4.5-ounce freezer package that yields a single 12-ounce serving. The smoothies are available in mixed berry and strawberry-banana-orange flavors. The suggested retail price is $2.99.

Earlier this month Yoplait also introduced a 100-calorie Greek yogurt to its line, following the trend of portion-controlled snacks. The company originally added regular frozen smoothies to its line in 2009. General Mills is based in Minneapolis.
 

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Associate editor Sarah M. Kennedy has a diverse media background, which includes website editing, digital marketing and features writing. Her most recent experience includes managing a cooking and recipe website, where she handled content creation, blogging, newsletter production and social media. Previous professional experience includes Cision, where she was a research editor and features writer. Sarah is contributing to Dairy Foods magazine, the website and the newsletters, in addition to participating in the brand's social media channels. kennedys@dairyfoods.com