Foster Farms Dairy Introduces New Probiotic Milk
June 23, 2011
Milk does a body better with Foster Farms Dairy’s recent introduction of Dairy Balance, a new milk line offering consumers a simple way to promote digestive and immune health.
Dairy Balance Milk is one of the first milk brands to be fortified with the patented probiotic, GanedenBC30, and one of only a handful of probiotic-enhanced milks currently available to consumers.
“Probiotics are ‘good bacteria’ that has been shown to improve digestive health and support immunity,” says Jeff Foster, president of Foster Farms Dairy, Modesto, Calif.. “Sales of yogurt enhanced with probiotics have dramatically grown and studies have proven Dairy Balance delivers more active cultures than yogurt.”
Foster says Ganeden Biotech, the Mayfield Heights, Ohio, makers of GanedenBC, developed the unique formulation to survive harsh manufacturing processes, including those used in milk processing, unlike other probiotic strains. This durability also withstands harsh stomach acids, allowing the delivery of more beneficial cultures.
Dairy Balance, which has the same taste, texture and color as milk, is now available at more than 300 Northern California locations, including CVS/Pharmacy, Berkeley Bowl, Nugget Markets, Winco and O’Brien’s Market in the central, Bay Area and Sacramento Regions. Distribution to more than 500 outlets is scheduled by the end of the year. Dairy Balance milk is offered in whole and 2% reduced-fat varieties and has a suggested retail of $3.49 for a half gallon.