Better-for-you juice brand Loom officially welcomed Alyssa Carson as its newest Loominary — the globally recognized aspiring astronaut, astrobiologist, and cultural trailblazer known as “Blueberry.”
Scheduled to be completed in Q1 2027, the new site will significantly expand the company’s capabilities in concentrated powder flavors, reaction flavors, culinary blends, and functional blends, and will create more than 100 jobs.
This 30,000 square foot facility encompasses state-of-the-art capabilities in botanical research leveraging its LMR by IFF natural ingredients expertise, processing, analytics, product creation for scent and taste, and includes a 360-degree digital immersion room.
Flavor Producers is an independent flavor business in the United States, specializing in plant-based natural and organic flavors, extracts and essences for the food and beverage industries.
The selections were based on emerging signals in the cultural and consumer landscape where trends in kindness, community, goodness, and comfort have all been identified as having increasing relevancy.
December 8, 2023
Peach+ was inspired by PANTONE 13-1023 Peach Fuzz, the 2024 Color of the Year from PANTONE.