For only the second time in its 40-year U.S. history, classic Jarlsberg cheese has embarked on a major television ad campaign. Imported and distributed exclusively by Norseland Inc., Stamford, Conn., this best-seller will be heavily promoted through a series of 30-second commercials on the Food Network through May.

For only the second time in its 40-year U.S. history, classic Jarlsberg cheese has embarked on a major television ad campaign. Imported and distributed exclusively by Norseland Inc., Stamford, Conn., this best-seller will be heavily promoted through a series of 30-second commercials on the Food Network through May.

Stylishly photographed and focused on a signature Jarlsberg wheel, the spot touts the cheese as a key ingredient in salads and burgers and an elegant end-of-day reward.