Dairy Processor News

Dole shakes up a new smoothie package

September 15, 2011
/ Print / Reprints /
/ Text Size+
Dole Packaged Foods needed a container for its new make-at-home yogurt smoothie beverage, which is made with frozen fruit and yogurt.

Dole Packaged Foods needed a container for its new make-at-home yogurt smoothie beverage, which is made with frozen fruit and yogurt.

The need for a blender to make a smoothie at home was a big consumer complaint, said Paul Panza, director of marketing, based in Westlake Village, Calif.

Panza told Dairy Foods that the solution lay in the packaging: consumers unscrew the cap, add about 7 ounces of a juice of their choice to the fill line, re-apply the cap and shake for about 30-45 seconds.

Panza said the package had to be designed in a way to easily break up the fruit and yogurt pieces inside the container when consumers add the juice. A flat surface at the top and bottom was needed, as well as sides that would not restrict movement of the product inside. The bottle is made of high-density polyethylene and has a full-body shrink sleeve.

Dole worked with blow-mold equipment maker Rocheleau Tools & Die Co., Fitchburg, Mass., to create various designs. Dole’s marketing and production teams balanced manufacturing concerns with consumer acceptability issues. Prototype designs were tested with consumers in focus groups to find the best shape that was easy for consumers to grasp and hold on to during shaking. Dole blow-molds the bottles at its Stockton, Calif., processing plant.

Dole’s Fruit Smoothie Shakers are available in three flavors: strawberry, strawberry banana and mixed berry, with a suggested retail price of $2.19. The beverages contain low-fat yogurt with live and active cultures and prebiotics and probiotics. They will be available nationally by the first quarter of 2012. –Jim Carper, editor in chief



Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Agropur, Natrel Division USA, St. Paul, Minn.

 At its Natrel Division plant in St. Paul, Minn, Agropur makes rBST-free white and flavored milk, heavy whipping cream, half n half, buttermilk, organic milk, nutritional drinks and shakes and sport drinks. Nondairy beverages (soy, rice, coconut, and almond) coffee creamers, broth and sauces. 


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

9/23/14 2:00 pm EDT

Milk/Flavored Milk and Non-Dairy Beverages: Opportunities in the Beverage Segment

This free webinar will cover methods and ingredients available to increase protein levels, processing issues related to high-protein beverages, future ingredients and opportunities for protein fortification, adding value to milk and beverages, niche markets for high-protein milk and beverages and case studies of Core Power and Fairlife.

Frozen Desserts

What’s your preferred frozen dessert?
View Results Poll Archive

Dairy Foods Magazine

september cover

2014 September

Joseph Gallo Farms wins honors for its cheeses, sustainability practices; plus we look at what's happening with frozen desserts.

Table Of Contents Subscribe


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus