- DAIRY PRODUCTS
- WEB EXCLUSIVES
Green tea can be consumed in many ways, including blended into a frozen dessert, as exemplified by new Ciao Bella Matcha Green Tea Gelato. The tea flavor is one of six new pint offerings, which coincides with a package redesign emphasizing the company’s use of all-natural ingredients through high-quality product imagery and bold graphics.
“Ciao Bella chose matcha tea because it is the only form of tea in which the whole leaf is consumed. Further, because it is made from top-quality leaves that are treated with great care, it delivers more of the healthful elements of green tea than other forms,” says Deborah Holt, vice president of marketing, Ciao Bella Gelato Co., Florham Park, N.J. “We are excited to unveil our new pints, sharing both an updated design and flavor offering with Ciao Bella fans and general gelato enthusiasts. Still crafted from the freshest, most natural ingredients, our latest look offers consumers our healthiest and most inspired flavors to date, truly improving on the excellent taste and brand identity they’ve come to expect from Ciao Bella.”
Longstanding favorites at Ciao Bella’s gelato bars, the six new pint flavors are rolling out at retailers nationwide during spring 2010. All six flavors were created by Executive Chef Danilo Zecchin, who ensured that they were kosher and free of corn syrup, refined sugar and synthetic hormones, the same promise now made of all of Ciao Bella’s gelatos and sorbets.